DAM PR WINS RAFT OF NEW BUSINESS FOR AUTUMN 2012 – OUTLOOK FOR CORPORATE PR BRIGHTENING, RECKONS BOSS DAVID ANDREWS
July 18 2012
A SERIES of recent new business wins for Brighton based financial PR consultancy DAM PR (formerly David Andrews Media Ltd) sees the company punching above its weight in the corporate/financial PR sector.
DAM PR is to re-launch Cherry PLC and Cherryfind.co.uk – both leading independent financial adviser and consumer advice services – to national and trade media from September 2012, and has also secured the contract to launch mortgage broker and IFA service Sanctions Search across all relevant professional media this coming Autumn.
The wins follow on from DAM PR landing a major contract with Gallagher Employee Benefits, along with new business with investment company Protean Investments, with a brief to promote the companies to national media financial sections.
Other high profile new business wins include specialist offshore investment service Platform One and a range of new services for insurance company Paymentcare.co.uk
“Since the collapse of Lehman Brothers back in October 2008 it has been tougher going in the sector, but we turned the corner at the tail end of 2009 when we picked up Citibank’s UK specialist investment division, and have not looked back since,” said founder and lead consultant David Andrews.
“The climate is still pretty brutal out there for many companies, and PR budgets are very carefully allocated, but there is money and there are contracts to be won.
“The game changer is invariably price – and obviously whether you are any good at what you do. In my view, far too many of the bigger metropolitan agencies are massively overpriced, still charging pre-crisis style fees. And you just can’t get away with that kind of largesse any more,” said Andrews.
“The commercial outlook appears to be improving however, and there are genuine green shoots coming back to the economy.
“Anecdotally it appears that UK businesses are becoming more profitable once again, and with the decline in advertising revenues and a reluctance by companies to throw good money after bad on glossy ad campaigns, there is more in the pot for specialist financial PR companies to pick up good value contracts.”